Prosperity

Some Prosperity

  • National Tiger Balm radio campaign raised retail sales (especially WalMart) in Summer 2008
  • Four-market radio campaign created 16,000 qualified leads for leading financial institution
  • Created website and audio content for 2008 Advertising Week — close to 400,000 visits to date
  • 46% opt-in rate for art museum in Washington.

Some More Prosperity

“Doug worked with Fish Marketing to design and implement Tamarack Resort’s strategic messaging to bring this new resort to life. He did this by personally interviewing and recording resort guests, homeowner and employees. The testimonials gathered were then blended with additional resort messaging to provide the results needed for our winter and summer campaigns. The resulting campaigns increased our destination visitation 13% for the 2006/2007 season and 25% for the 2007/2008 season.”
- Ken Rider/Tamarack Resort, Tamarack, Idaho

“I’ve worked with Doug on many levels in recent years. We retained him at Nike for voice over and emcee work, and he produced advertising for Maryhill Museum of Art. Doug is highly talented, creative and committed, and has won many awards for his work. He’s one of radio’s best and we’ll continue to work together!”
- Lee Weinstein/LWA, The Dalles/Portland, Oregon

“I’ve had the opportunity to work with Doug on numerous projects for the radio industry, most notably his work to foster conversation within the creative community. But I have also engaged Doug to create powerful audio content and to erase the lines between radio and the Internet. There’s really no conversation I can have about Doug that doesn’t include words like passion, vision and conviction. He is simply driven to do great things and he cares deeply for the radio industry, the advertising industry and the creative vivacity that both are capable of. If this description doesn’t ring true to you, that just means you haven’t worked with Doug yet. I encourage you to change that.”
- Kelly O’Keefe/O’Keefe Brands, Richmond, Virginia

“Doug Zanger is one of the top broadcast creatives I’ve ever worked with. He adds value to every project we collaborate on and is great with clients. We can send Doug a strategy and creative brief and he does the rest. Talent recruitment, writing, editing even singers in necessary and all at an exceptional value. Whether you’re an agency trying to extend your creative capabilities or a marketing director trying to make your broadcast stand out, Xhang Creative is a slam dunk.”
- Doug Fish/Fish Marketing, Portland, Oregon

“Doug is one of the most creative and passionate folks I know. Time and energy are in big supply when he tackles a project. He will bring real things to your business that others only talk about, but cannot deliver.”
- Joel Denver/All Access, Malibu, California

“Doug and his team are creative, economical and totally connected to today’s tech savvy consumer. It is a small agency with big ideas and great attitude. Travel is a new space for them and one in which I hope they get deeply entrenched.”
- Mary Pat Sullivan/Sullivan Marketing Advisors, Garden City, New York