Posts Tagged ‘radio creative’

David Martin Conversation

Spicing it up with David Martin on “The Advertising Life.”

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Hey Radio, It Works For The Airlines. Start Charging For Extra Baggage (aka – Creative)

After a recent trip back east, I was reminded of what started a few years back: paying for checked baggage.
To combat high fuel costs and spiraling revenues, the airlines turned their gaze to recouping what was once free. Years later, we may grouse about having to pay to get that bag checked, but it’s not [...]

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