I must say that I rather enjoy myself a good dose of McSweeney’s. There are some talented folk on there. In fact, one of my more recent favorite writers, John Moe, is part of the highbrow hijinx.
I attempted to send something to them after eating whitebait in New Zealand. This is what I wrote:
Eating Bait
OK.  [...]

Bacon Soap. Wasabi Gumballs. Stylish Mustaches for Girls.
If it’s hip and kitsch, there is only one place in the world to go: Archie McPhee in Seattle.
It’s not so much just the fine array of products that every reasonable person should need, but rather the crisp, witty, wry writing that accompanies it all. Consider this, describing [...]